Current:Home > StocksAdidas finally has a plan for its stockpile of Yeezy shoes -Thrive Success Strategies
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-17 11:31:07
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (79)
Related
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Get a Front Row Seat to Heidi Klum's Fashion Week Advice for Daughter Leni Klum
- Fukushima nuclear plant’s operator says the first round of wastewater release is complete
- Balzan Prizes recognize achievements in study of human evolution, black holes with $840,000 awards
- Travis Hunter, the 2
- G20 adds the African Union as a member, issues call rejecting use of force in reference to Ukraine
- How to help those affected by the Morocco earthquake
- When does 'Welcome to Wrexham' Season 2 come out? Release date, trailer, how to watch
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- Fans cheer German basketball team’s return home after winning World Cup title
Ranking
- B.A. Parker is learning the banjo
- Farm laborers to receive greater protections under Biden administration proposal
- What is the healthiest drink to order at Starbucks? How to make the menu fit your goals.
- Country singer-songwriter Charlie Robison dies in Texas at age 59 from cardiac arrest
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- Aaron Rodgers hurts ankle in first series for Jets, is carted off sideline and ruled out of game
- A Montana man who was mauled by a grizzly bear is doing well but has long recovery head, family says
- Sweeping study finds 1,000 cases of sexual abuse in Swiss Catholic Church since mid-20th century
Recommendation
Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
The search for Cyprus’ missing goes high-tech as time weighs on loved ones waiting for closure
American explorer who got stuck 3,000 feet underground in Turkish cave could be out tonight
Lahaina high school team pushes ahead with season to give Maui community hope
The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
The Deion Effect: College GameDay, Big Noon Kickoff headed to Colorado
Canadian man charged with murdering four Muslims was inspired by white nationalism, prosecutors say
Sweden: Norwegian man guilty of storing dead partner’s body in a freezer to cash in her pension